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A logo software is not everyone’s cup of tea. But for some, it’s the next best thing. Here are the merits and demerits of using one.
When was the last time you judged a company solely by its logo? If you’re like me, it was probably earlier today. First impressions are key in building a connection to the audience, and without a great logo, a company’s shot at a good first impression is, well, shot.
That’s a pretty standard piece of knowledge in the world of entrepreneurship, but the goal of a great logo design is increasingly complicated by a few factors. One of these factors is the development of new software initiatives, which can solve a plethora of problems for a startup owner.
Hold on a minute — I said great logo design is complicated by things like new software, which can also solve those same complications? That sounds like there’s both benefits and drawbacks! You guessed it, it’s time to discuss both the pros and the cons of using logo design software.
Related: What the Future of Logo Design Will Look Like
First of all, I think it’s important to point to what, precisely, I mean when I say logo software. After all, graphic design programs have been around for a while — for example, one of the first image editing software programs was SuperPaint, released in 1973. Adobe Illustrator and Adobe Photoshop continue to be stock tools of the trade for designers. But as a serial entrepreneur who is well aware of the impact a logo has on the successes of my startups, I’m more interested in discussing software that streamlines the development and availability of logos — specifically, well-designed logos.
So while build-from-the-ground-up software like Adobe Illustrator will never be out of favor in my book, I’m focusing more closely on specifically logo design softwares, and even more specifically on browser-run software. There are too many logo design software sites to enumerate, but most of them are designed to be beginner-friendly and easy to use – which is one of the first big pros.
Related: How Your Company’s Logo Influences Purchase Decisions
In looking at how I’ve been able to utilize logo software in my own startups, I’ve narrowed the pros down to a few key points.
On the whole, I’d say that the biggest point in favor of logo software is that it can streamline the design process greatly. For entrepreneurs with a hundred demands on our time, logo software is definitely worth consideration. But that doesn’t mean it’s all sunshine and lollipops.
Related: The Perfect Blend: How to Successfully Combine AI and Human Approaches to Business
For every silver lining, there’s a cloud. It’s pretty obvious — I found more pros to using logo software than cons, and I’ll admit that up front. However, that doesn’t mean that I didn’t locate any cons at all. Here are a few of them.
The most comprehensive way to analyze the main issues with logo software is to focus on the limitations of AI-driven technology and pre-loaded design elements. It’s tricky to navigate all the options and ensure that an entrepreneur comes away with a logo that is unique, memorable and accurate.
Ultimately, whether an entrepreneur decides to use logo software such as I’ve discussed here or not is up to the individual. Factors like timeline, budget constraints and even the personality of the new company all play into the decision.
I’m a firm advocate for continuing to develop logo design software in a way that can streamline the process while providing the most accurate and worthwhile end-product possible. That said, the pros and cons deserve to be weighed in the balance. And they may even need to be adapted to your circumstances — much like a great logo.
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Feras Moussa
Simon Lovell
The Staff of Entrepreneur Media, Inc.
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